Description

A remarkably effective businessman and the "Trump" on the UNITED KINGDOM edition of The Apprentice gives his rags-to-riches tale  Born in 1947 and raised on a council house, as a child Alan Sugar watched his father find it difficult to help the household, never knowing in one week to another if he'd have employment. It'd an enormous effect on him, pushing a drive to achieve success that has been to make him a significant individual fortune. Here he explains his incredible trip, from schoolboy businesses like producing and promoting his own ginger-beer to establishing his own business at 19; from Amstradis innovative endeavors in hi fi and computers, which made him the darling of the stock market, for the dark days when he almost dropped it all; from his revolutionary cope with Rupert Murdoch to his boardroom fights at Tottenham Hotspur FC. He takes us in to the world of The Apprentice—including how he's accountable for Piers Morgan earning the U.S version—and explains his visit as consultant to the federal government and elevation to the peerage. Such as the man himself, this autobiography is humorous, forthright, and occasionally questionable.