Description

The tipping point is that magic moment when a concept, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just like an individual sick person can start an epidemic of the flu, so too can a little but precisely targeted push result in a fashion trend, the popularity of the new product, or perhaps a fall in the crime rate. This widely-acclaimed best-seller, by which Malcolm Gladwell examines and brilliantly illuminates the tipping point phenomenon, has already been changing just how people around the world consider selling products and disseminating ideas.